{"product_id":"aveda-be-curly-shampoo-250ml","title":"Be Curly Shampoo – 250ml","description":"\u003carticle class=\"gc-product-desc\" itemscope itemtype=\"https:\/\/schema.org\/Product\"\u003e\n   \u003ch2 class=\"gc-product-desc__title\" itemprop=\"name\"\u003eAveda Be Curly Shampoo 250ml - Curl-Defining Cleanser\u003c\/h2\u003e\n   \u003ch3 class=\"gc-product-desc__subtitle\"\u003eKey Benefits\u003c\/h3\u003e\n   \u003cul class=\"gc-product-desc__benefits-list\"\u003e\n     \u003cli class=\"gc-product-desc__benefit-item\"\u003eDefines and enhances wavy to curly hair with every wash\u003c\/li\u003e\n     \u003cli class=\"gc-product-desc__benefit-item\"\u003eFights frizz and helps boost natural shine\u003c\/li\u003e\n     \u003cli class=\"gc-product-desc__benefit-item\"\u003eFormulated with wheat protein and aloe to strengthen and condition curls\u003c\/li\u003e\n     \u003cli class=\"gc-product-desc__benefit-item\"\u003eAveda Pure-Fume aroma with organic lemon, bergamot and orange essences\u003c\/li\u003e\n     \u003cli class=\"gc-product-desc__benefit-item\"\u003e100% post-consumer recycled HDPE bottle - people-tested, never on animals\u003c\/li\u003e\n   \u003c\/ul\u003e\n   \u003cdiv class=\"gc-product-desc__specs-block\"\u003e\n     \u003cp class=\"gc-product-desc__spec\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 250ml \/ 8.5 fl oz\u003c\/p\u003e\n     \u003cp class=\"gc-product-desc__spec\"\u003e\u003cstrong\u003eFinish\/Effect:\u003c\/strong\u003e Defined, frizz-free curls with enhanced shine\u003c\/p\u003e\n     \u003cp class=\"gc-product-desc__spec\"\u003e\u003cstrong\u003eSkin\/Hair Type:\u003c\/strong\u003e Wavy to curly hair\u003c\/p\u003e\n   \u003c\/div\u003e\n   \u003cp class=\"gc-product-desc__text\" itemprop=\"description\"\u003eAveda Be Curly Shampoo is a plant-powered cleanser designed to bring out the best in wavy to curly hair. Enriched with hydrolysed wheat protein, it works to expand when hair is wet and retract as it dries, encouraging a naturally defined curl pattern while combating frizz. Aloe barbadensis leaf extract gently conditions from root to tip, while organic plant essences of lime, lemon, bergamot and orange deliver Aveda's signature Pure-Fume aroma - a fresh, uplifting sensory experience with every wash. The lightweight formula cleanses thoroughly without stripping moisture, leaving curls bouncy, luminous and beautifully controlled. Housed in a 100% post-consumer recycled bottle, this shampoo reflects Aveda's longstanding commitment to environmental responsibility. A staple for anyone seeking salon-quality curl definition at home. This product has been discontinued by Aveda, and our remaining stock is limited - secure yours while it is still available.\u003c\/p\u003e\n\u003c\/article\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":52680388280667,"sku":"AVE-BECU-SHM-0000-250M","price":33.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/4428\/3483\/files\/aveda-be-curly-shampoo-250ml-06-other-01.jpg?v=1774736663","url":"https:\/\/glamcircle.co.uk\/products\/aveda-be-curly-shampoo-250ml","provider":"GlamCircle","version":"1.0","type":"link"}