{"product_id":"aveda-pure-abundance-voluminizing-shampoo-250-ml","title":"Pure Abundance Voluminizing Shampoo – 250 ml","description":"\u003carticle class=\"gc-product-desc\" itemscope itemtype=\"https:\/\/schema.org\/Product\"\u003e\n   \u003ch2 class=\"gc-product-desc__title\" itemprop=\"name\"\u003eAveda Pure Abundance Volumizing Shampoo - 250ml - For Fine Hair\u003c\/h2\u003e\n   \u003ch3 class=\"gc-product-desc__subtitle\"\u003eKey Benefits\u003c\/h3\u003e\n   \u003cul class=\"gc-product-desc__benefits-list\"\u003e\n     \u003cli class=\"gc-product-desc__benefit-item\"\u003eBuilds lasting volume and fullness in fine, limp hair\u003c\/li\u003e\n     \u003cli class=\"gc-product-desc__benefit-item\"\u003eAcacia gum and hydrolysed wheat protein strengthen and plump each strand\u003c\/li\u003e\n     \u003cli class=\"gc-product-desc__benefit-item\"\u003eGentle plant-derived cleansing system removes build-up without stripping\u003c\/li\u003e\n     \u003cli class=\"gc-product-desc__benefit-item\"\u003eEnriched with aloe vera to condition and maintain moisture balance\u003c\/li\u003e\n     \u003cli class=\"gc-product-desc__benefit-item\"\u003ePure-Fume aroma of jasmine, peppermint, ylang ylang and palmarosa\u003c\/li\u003e\n     \u003cli class=\"gc-product-desc__benefit-item\"\u003e100% vegan formula in a post-consumer recycled bottle\u003c\/li\u003e\n   \u003c\/ul\u003e\n   \u003cdiv class=\"gc-product-desc__specs-block\"\u003e\n     \u003cp class=\"gc-product-desc__spec\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 250ml \/ 8.5 fl oz\u003c\/p\u003e\n     \u003cp class=\"gc-product-desc__spec\"\u003e\u003cstrong\u003eFinish\/Effect:\u003c\/strong\u003e Volumising, lightweight body\u003c\/p\u003e\n     \u003cp class=\"gc-product-desc__spec\"\u003e\u003cstrong\u003eSkin\/Hair Type:\u003c\/strong\u003e Fine hair\u003c\/p\u003e\n   \u003c\/div\u003e\n   \u003cp class=\"gc-product-desc__text\" itemprop=\"description\"\u003eAveda Pure Abundance Volumizing Shampoo is a plant-powered volumising cleanser formulated specifically for fine hair that lacks body and movement. At its core, acacia senegal gum deposits weightless volume directly at the root, while hydrolysed wheat protein and wheat starch reinforce each strand from within, creating a fuller, thicker feel without heaviness. A gentle blend of coconut-derived surfactants and decyl glucoside lifts away residue and excess oil, leaving hair refreshed and primed for styling. Aloe barbadensis leaf soothes the scalp and helps retain essential moisture, so hair feels soft rather than stripped. The signature Pure-Fume aroma - a refined blend of jasmine, peppermint, palmarosa and ylang ylang - transforms every wash into a sensorial ritual. Vegan and housed in a post-consumer recycled bottle, this shampoo reflects Aveda's commitment to high performance and environmental responsibility. Pair with Pure Abundance Volumizing Conditioner for optimal results. Limited stock remaining - secure yours now.\u003c\/p\u003e\n\u003c\/article\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":52680387035483,"sku":"AVE-PUAB-SHM-0000-250M","price":33.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/4428\/3483\/files\/aveda-pure-abundance-voluminizing-shampoo-250-ml-02-front-01.jpg?v=1774736793","url":"https:\/\/glamcircle.co.uk\/products\/aveda-pure-abundance-voluminizing-shampoo-250-ml","provider":"GlamCircle","version":"1.0","type":"link"}