Aveda Pure Abundance Voluminizing Shampoo – 250 ml

Aveda Pure Abundance Volumizing Shampoo - 250ml - For Fine Hair

Key Benefits

• Builds lasting volume and fullness in fine, limp hair
• Acacia gum and hydrolysed wheat protein strengthen and plump each strand
• Gentle plant-derived cleansing system removes build-up without stripping
• Enriched with aloe vera to condition and maintain moisture balance
• Pure-Fume aroma of jasmine, peppermint, ylang ylang and palmarosa
• 100% vegan formula in a post-consumer recycled bottle

Aveda Pure Abundance Volumizing Shampoo is a plant-powered volumising cleanser formulated specifically for fine hair that lacks body and movement. At its core, acacia senegal gum deposits weightless volume directly at the root, while hydrolysed wheat protein and wheat starch reinforce each strand from within, creating a fuller, thicker feel without heaviness. A gentle blend of coconut-derived surfactants and decyl glucoside lifts away residue and excess oil, leaving hair refreshed and primed for styling. Aloe barbadensis leaf soothes the scalp and helps retain essential moisture, so hair feels soft rather than stripped. The signature Pure-Fume aroma - a refined blend of jasmine, peppermint, palmarosa and ylang ylang - transforms every wash into a sensorial ritual. Vegan and housed in a post-consumer recycled bottle, this shampoo reflects Aveda's commitment to high performance and environmental responsibility. Pair with Pure Abundance Volumizing Conditioner for optimal results. Limited stock remaining - secure yours now.